Episode 215: Business Growth, Expansion & Going Viral

Energy is one of those things that no one can see or hold, but everyone can feel. We feel it when we’re in our flow, when we make meaningful connections, and we also feel it when things feel misaligned, inauthentic, or forced in our life.

We also feel energy in business. Whether you’re a business owner or entrepreneur trying to expand your reach to others, or you’re a consumer who’s considering a business for a service or product, you can feel when energy is in alignment with business. There’s an authenticity to its message, something that draws you in and cultivates a relationship with you.

Today’s episode is all about energy in business, and how in order to be successful in business (whether that’s increased visibility, growth, expansion, or something else), you must first understand how your energy—your subconscious beliefs, your mindset—affect it.

In this episode Erin discusses her business expansion and going viral, the framework Erin created for visibility, and how she had to work on her energy and her mindset before she could truly expand and be seen. This is one of those episodes that was originally intended for entrepreneurs and business owners, but actually speaks to anyone looking to expand themselves. Tune in to understand why!

In this episode:

Exciting things coming down the pipeline [3:03]

If you’re a non-practitioner interested in entrepreneurial training [5:35]

Why it’s important for women in business to talk about money [11:12]

Erin’s definition of Energy [13:10]

Going viral and the importance of mental white space [17:26]

Synchronicities between fear and going viral [18:34]

Being more visible while staying grounded [22:47]

The Visibility Framework [24:01]

The work behind the success [28:17]

Confidence in your craft [30:23]

Normalizing fear and self doubt [33:03]

Striking while the iron is hot & “going ugly early” [35:53]

The anecdote to Imposter Syndrome [41:19]

Comprehension vs embodiment [43:38]

Recognizing where your personal power is going [47:40]

Egg wisdom, Lighthouse analogy & allowing people to find you [51:16]

Aligning conscious desires with subconscious beliefs [54:19]

Sharing your gifts with aligned energy [1:00:12]

Selling is sacred [1:03:20]

The Long Game in the culture of virality [1:08:11]

If you feel like you’re “not there” yet… [1:15:03]

Resources mentioned:

The Funk’tional Nutrition Academy™

The Energetics of Expansion: Social Media Visibility, Business Growth & Entrepreneurial Expansion

Big Magic, by Elizabeth Gilbert

Lessons in Chemistry, by Bonnie Garmus

Ned Natural Remedies (get 15% off your order with code FUNK)

Organifi supplement powder (save 20% on your order with code FUNK)

Bio-Kult Boosted probiotic supplement (save 15% on your order with code FUNK15)

LMNT Electrolyte Replenishing powder (Use code FUNK get a free sample pack with any purchase!)

Learn more about Mindset

If you loved learning from this episode, you can expand even further by learning practical applications and strategies through Erin’s a la carte entrepreneur courses.

Related episodes:

161: How Fear Affects the Body & Brain

159: Cancel Culture, Online Illusions & the Fear that Holds You Back

162: Imposter Syndrome: Are You Talking Yourself Out of Your Own Potential?